The New MagicBands at Disney

by |

Always on the cutting edge of new, Disney has unveiled new scanning bands that operate with radio frequency identification chips. More than 60,000 employees and 100,000 guests are using them every day, at a whopping cost of somewhere between $800 million and $1 billion for Disney. Part of the overall system now called MyMagic, the bands store guests’ personal info (including your name, riding patterns and location data) and allow you access to hotels and even lets you purchase things with the wave of a hand over a sensor (with your credit card info stored inside). Reviews have been mixed by folks on both sides of the aisle.

What say you?

Susan Swindell Day is the editor in chief of Nashville Parent and the mom of four amazing kids.

Chattanooga CVB ldrbrd 1218
YMCA ldrbrd 1218

Leave a Reply using Facebook